An Immersive Journey into the World of Johnnie Walker

Situated at an iconic location on Princes Street, Edinburgh, the new Johnnie Walker Experience offers a multi-faceted exploration of the brand. Encompassing elements of a museum, bar, and tourist attraction, the eight-story venue provides a dynamic and interactive journey. Central to the experience is a bold, modern interior design, in which EZ Concept Systems played a pivotal role. The minimalist door and riser door openings, crafted with EzyJamb and AccessDor systems respectively, seamlessly integrate with the sleek aesthetic.

Architectural Design and Spatial Experience

The fluid visitor experience is complemented by a series of expansive rooms and corridors. As guests traverse the Johnnie Walker world, they are immersed in the brand’s rich heritage through interactive elements, such as a personalized bottling station and live theatrical performances. The overarching design emphasis is on creating a visually striking and engaging environment.

To facilitate a seamless flow of visitors, the spaces are designed to maximize floor area. The absence of traditional door frames, achieved through EZ Concept's systems, contributes significantly to the open and spacious atmosphere. The concealed AccessDor riser doors, perfectly aligned with the wall surfaces, enhance the sense of continuity and unobstructed space.

Visual Impact and Architectural Integration

The versatility of the Johnnie Walker Experience necessitated equally adaptable architectural solutions. EzyJambs and AccessDors provide the flexibility required to frame openings in accordance with the design concept. In many instances, these elements serve as unobtrusive complements to the room's focal points, such as the whisky blending station with its gold accents and hanging garden. Conversely, in other areas, the door openings themselves become design features, as exemplified by the AccessDor riser doors adorned with the iconic Johnnie Walker logo.

A Showstopping Rooftop Culmination

The rooftop bar offers a stunning conclusion to the visitor experience. With panoramic city views, the space embodies the opulence of the Johnnie Walker brand. The minimalist aesthetic, characterized by clean lines and a predominantly white color palette, is further enhanced by the absence of traditional door frames. This creates a vibrant and dynamic atmosphere that complements the breathtaking surroundings.

A Cohesive and Fluid Design

The Johnnie Walker Experience is characterized by its energetic use of color and light, which is accentuated by the clean, uninterrupted wall surfaces. The absence of architraves and other decorative elements fosters a sense of fluidity and continuity throughout the space. The EzyJamb door system seamlessly integrates with this design concept, allowing for a smooth transition between rooms and enhancing the overall visitor experience.

Through the masterful integration of EZ Concept Systems, the Johnnie Walker Experience has become a showcase for both the brand and the architectural possibilities offered by innovative design solutions.